구글 검색 누락 이메일 웹사이트나 블로그를 운영하면서 검색 노출 문제가 발생하면 많은 사람들이 가장 먼저 확인하는 것은 구글의 알림 여부입니다. 특히 페이지가 갑자기 검색에서 사라지거나 트래픽이 줄어들면 “구글 검색 누락 이메일 통지 있나요?”라는 질문을...
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How do you measure ROI in B2B event management?
B2B event management Measuring ROI in B2B event management is one of the most crucial yet complex aspects of organizing successful business events. Whether it’s a trade show, conference, or corporate networking session, understanding...
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7 Minutes
Toying with identity: The Labubu mania
Actor Liam Neeson recently confessed in a podcast that he had absolutely no idea what a Labubu was — despite the tiny monster dolls having become a global cultural phenomenon worth billions. His puzzlement...
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4 Minutes
On the campaign trail – The Hindu BusinessLine
Mahabali reimagined in Deconstruct’s Onam 2025 campaign titled “Kuda Mathram Mathiyavilla” The festive beats continued as brands marked their presence at Ganesha Chaturthi pandals and Onam celebrations and started whipping up early Durga Pujo fervour. Meanwhile,...
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3 Minutes
Premium, ‘no nasties’ products fly with rise in conscious parenting
From skincare to infant formula, parents want the best | Photo Credit: iStock Indian parents are willing to shell out big bucks when it comes to their babies, going out of their way to...
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4 Minutes
Game over: Saving lives or killing an industry?
India’s recent ban on money-based online gaming has set off a storm in a teacup – a very large teacup worth ₹20,000 crore, as claimed. The government argues it is protecting the poor and...
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1 Minute
Dentsu at crossroads – The Hindu BusinessLine
Is Japan’s Dentsu group contemplating selling its international business? Media reports suggested a sale, describing how the group had signed up M&A partners to find potential buyers. But then a few days ago Hiroshi...
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4 Minutes
Kerala Tourism’s meme-led-makeover to woo gen next
Kerala Tourism UK F-35B advertisement; memes on popular shows and films When a British F-35B stealth fighter jet made an emergency landing at Kerala’s Thiruvananthapuram International Airport and then found itself unable to take off,...
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1 Minute
Grains of Hope – The Hindu BusinessLine
This year’s campaign stressed: true freedom is only realised when no child goes to bed hungry. This Independence Day, KRBL Limited, which owns the India Gate Basmati Rice, launched the latest edition of its...
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4 Minutes
The enduring magic of Sholay
Actors Amitabh Bachchan and Dharmendra in a still from ‘Sholay’ Exactly fifty years ago, in 1975, I watched Sholay for the first time. I was a young school boy in Kollam in Kerala, where Hindi movies...
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1 Minute
Anti-Hangover Chips! – The Hindu BusinessLine
The crisps are laced with natural ingredients like turmeric, ginger, black pepper and green tea antioxidants found in hangover-prevention supplements. Morning after mixes and drinks are common enough to combat hangovers. But now snacking brand...
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1 Minute
Unpacking India’s orders – The Hindu BusinessLine
Four packets of Maggi noodles were ordered every minute throughout the year. | Photo Credit: iStockphoto Flipkart Minutes which launched just a year ago and is now in 19 cities, has put out its...
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0 Minutes
Smiling eyes – The Hindu BusinessLine
Actor Kalyani Priyadarshan in the ad. When your eyes smile, the whole face smiles, declares actor Kalyani Priyadarshan, as she lines her eyes with Himalaya Wellness’s Kajal. A quick montage of shots of eyes – from...
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1 Minute
Come home call – The Hindu BusinessLine
South Indian Bank’s Onam film makes a heartfelt call to every Malayali, wherever they are, to come home for Onam. The joyous film, which shows a girl somehow making it to her family home in...
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1 Minute
Be the family to someone
Sujata Appliances Onam campaign is also about homecoming. But it’s completely different – it’s about people in an old age home awaiting their loved ones, living abroad, to visit them on the festive day....
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0 Minutes
Weaving in tradition
Weaving in tradition...
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1 Minute
Fans not Owners – The Hindu BusinessLine
It’s 25 years of Škoda Auto in India and the auto brand’s new campaign pays homage to the affection and loyalty it has earned from its fans. At the heart of this integrated campaign is a...
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1 Minute
Decoding Digital – The Hindu BusinessLine
(from left) Rajiv Kumar, Vice Chairman, DS Group, and Prasanth Kumar, CEO, WPP Media, South Asia FMCG conglomerate Dharampal Satyapal Group (DS Group) in collaboration with WPP Media, has launched DCODE – The Guide to Digital Marketing, a comprehensive playbook for...
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0 Minutes
Colloquially speaking
Colloquially speaking...
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0 Minutes
How we snack
New report on snacking challenges assumptions driving marketing investments...
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3 Minutes
AI in advertising: Dumb gets dumber… and smart, smarter
A few months back, I wrote about AI adoption in Indian advertising, close on the heels of the WPP CEO stepping down — allegedly for not making WPP agencies AI-friendly. The s***’s hit the...
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7 Minutes
Welcome to film marketing 3.0
In an audacious move, Christopher Nolan’s film The Odyssey opened for ticket sales a full year before its scheduled release on July 17, 2026. And yet, there was mad fan hysteria reported in early...
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4 Minutes
The forgotten friend – The Hindu BusinessLine
Friendship Day gets a fresh twist this year with Bingo!’s new campaign, ‘From BFF to FF — Forgotten Friend’, conceptualised and executed by Tonic Worldwide. What happens when your best friend starts seeing someone...
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3 Minutes
Hollywood movie F1 boosts brand search & walk-ins for Tommy Hilfiger: Arvind Fashions
F1 is a 2025 American sports drama film directed by Joseph Kosinski and stars Brad Pitt as Formula One racing driver Sonny Hayes | Photo Credit: Ritaja Roy _12104@Delhi Marketing investments into “F1”, the hollywood movie starring Brad Pitt, has provided strong...
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4 Minutes
ZOFF’s sweet spot in the spice market
If there is one thing in the kitchen that Indians are very particular about, it’s the spices they use. And the choice of spice brand is most often dictated by regional preferences, with each...
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3 Minutes
Not policing but protection, says self-regulatory body
DOS AND DON’TS: Sahil Chopra, Chairman, Indian Influencer Governing Council For many brands, influencers have become a core pillar of marketing. For consumers, an influencer’s endorsement now carries more weight than traditional advertising. The...
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0 Minutes
Raj Nayak’s big new idea
Former Viacom18 COO launches House of IPs...
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2 Minutes
Redefining masculinity – The Hindu BusinessLine
Vinsmera Jewels’ sparkling ad campaign, which is breaking the internet, opens on a film set where the crew is arranging props for a jewellery shoot, even as Malayalam superstar Mohanlal hangs around. He looks...
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4 Minutes
Why marketers should ditch the car and take a metro (or bus)
GREAT UNIFIER: Commuters of all hues ride the metro | Photo Credit: SUDHAKARA JAIN When I visit Mumbai, I often take the local train from Churchgate station to Borivali. The main objective is to...
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2 Minutes
How about a relatable risk metric?
Processed foods typically mention saturated and transfat per serving. But how will you know whether, say, 20 gram of saturated fat per 100 gram serving is too much? You could face a similar situation...
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2 Minutes
India bond yields may inch higher as US yields move up
A likely drop to a record low in July is prompting calls for at least one more rate cut this year | Photo Credit: John Kevin Indian government bond yields may rise in early...
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2 Minutes
Trackable luggage – The Hindu BusinessLine
Luggage brand Safari and wearable tech company boAt have come together to help you keep your bags safe. With the campaign ‘Your Safari Got Safer’, launched on Amazon during Prime Day, Safari and boAt...
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4 Minutes
Meet the modern Indian family — filled with pets, friends, Alexa, et al
FURRY RELATIVE: India’s pet population is set to touch 40 million | Photo Credit: Dimple Bhati Think ‘family’ and what comes to mind? A small cosy unit with a husband, wife and two kids?...
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4 Minutes
Online likes and lies: The 2025 influencer marketing playbook
Fifteen years ago, the Great Indian Influencer was a perfectly coiffured, English-medium-type blogger (WordPress, usually) from south Delhi, coyly promoting a fashion or skincare product on Twitter or Facebook, in low-res lighting. The word...
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5 Minutes
Big tech’s new AI ad tools could disrupt the agency model
For the last few months, Swiggy, India’s hyperlocal food delivery platform, had been involved in the beta testing of Google’s advertising-focused AI solutions to boost its reach to audiences. One of these solutions was...
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4 Minutes
Take a big, bold idea and back it consistently
SHOT AT FAME: Apple’s award-winning ‘shot on iPhone’ campaign has driven brand affinity for nearly a decade Many a powerful marketing trend came to the fore at the Cannes Lions Festival of Creativity 2025....
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3 Minutes
Burger Singh’s saucy new twist in the franchise development model
PUNJABI PATTY: Burger Singh is high on desi flavours Yashveer Yadav is enjoying his new role as a retail entrepreneur. A few years ago, Yadav, who is in his 40s, quit his banking job...
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5 Minutes
When K-drama met Bollywood – The Hindu BusinessLine
Casual footwear company Crocs served us a playful K-drama-Bollywood crossover that totally stole our heart. Tapping into pop culture from both countries and sprinkling loads of monsoon magic into it, the Croc ad features...
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3 Minutes
Creativity gets democratic and diverse at Cannes Lions
Adieu, Cannes! India returned from the 2025 Cannes Lions International Festival of Creativity with 32 medals, including a Grand Prix, nine gold, nine silver and 13 bronze. This is not India’s best showing, though...
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4 Minutes
Creative environment: Biophilia is a branding imperative
ORGANIC APPEAL: Greenery at Bengaluru airport | Photo Credit: Shivendu Jauhari Is it possible that the humble fruit in Apple’s logo is part of what makes its customers among the most loyal in the...
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4 Minutes
Go long-form Ad. You have our attention!
RAPT FACTOR: Krafton India’s 24-minute ‘DoomTroopers’ campaign Seen the Sleepy Cat “slap facial” ad that is trending and has attracted rapturous posts by marketers? It’s outlandish, hilarious, quirky… and quite long. At two minutes...
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4 Minutes
Hurry up, ad folk! The time to use AI is now
Recently, Mark Read stepped down as advertising behemoth WPP’s global CEO, and a not-so-secret reason murmured in industry circles was the network’s inability to truly embrace AI in its marketing and creative DNA. And if...
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0 Minutes
Bonjour, Cannes!
What’s cooking at the ‘Olympics of creativity’...
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5 Minutes
Daring to disrupt with bold, brave ideas
BREAKING THE CLUTTER: Yourri Guerassimov, CEO and CCO , Marcel “Creativity in agencies should really be linked to the business gain of our clients. Our main job is to make the brand succeed. It’s...
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2 Minutes
An Ohriginal venture – The Hindu BusinessLine
Rohit Ohri, Founder, Ohriginal | Photo Credit: Advertising veteran Rohit Ohri, who retired from FCB last September, has launched a culture consultancy, cleverly named Ohriginal. The 62-year-old adman says he wanted to do something...
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3 Minutes
PUMA roars on the ‘RCB Shotline’ for fans
PUMA India’s new Instagram campaign, ‘RCB Shotline’, which features Virat Kohli, Usain Bolt, PV Sindhu, Jack Grealish, Rajat Patidar, Gurpreet Singh Sandhu, and Krunal Pandya, is fun, quirky and hooks you with its playful...
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4 Minutes
The many expected and unexpected delights of long-haul flights
IT’S A STRETCH! Luxury sleeping pod for business-class nomads | Photo Credit: Chesky_W Last month, I undertook a long journey from India to the US and back. The flying time from Bengaluru to Chicago...
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0 Minutes
Of pacing it, self-love, and code Gen Z
Takeaways from Goafest2025, where the ad and marketing community aired its worries about the future...
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3 Minutes
So, who won the social media war over Operation Sindoor?
MESSAGING MATTERS: Col Sofiya Qureshi (left), Foreign Secretary Vikram Misri, and Wing Commander Vyomika Singh at a media briefing on ‘Operation Sindoor’ | Photo Credit: SHIV KUMAR PUSHPAKAR I woke up on the morning...
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4 Minutes
Making cross-cultural waves in the orange economy
Mayo Murasaki, a Hindi-speaking Japanese YouTuber At the inaugural World Audio Visual & Entertainment Summit (Waves), cine stars Shah Rukh Khan, Rajinikanth, Mohanlal, et al, created a buzz, as expected. But the non-glamorous show...
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5 Minutes
Diving down memory lane for branding cues
HERITAGE INC: Godrej Enterprises Archives records the nation’s history through the evolution of the company’s product portfolio For marketers, old can be the proverbial gold if leveraged well. Recently, IIM-Ahmedabad started an unusual executive...
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2 Minutes
Myntra’s ‘It’s a maa thing’ – The Hindu BusinessLine
Actor Neena Gupta and her daughter Masaba bring a smile to your lips in Myntra’s Mother’s Day campaign. Neena asks Masaba what she will gift her for Mother’s Day and there follows some hilarious...
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2 Minutes
Grey moves to Ogilvy – The Hindu BusinessLine
In yet another structural shift, WPP has moved creative agency Grey from the AKQA group to Ogilvy. Grey’s global chief Laura Maness will now report directly to Devika Bulchandani, the global CEO of Ogilvy....
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4 Minutes
Why are pizzas so popular everywhere?
PIE CHART: A delivery platform sent out 5.84 crore pizzas in 2024 | Photo Credit: jimkruger Last month, I visited the US for six days. Within this brief period, I ate pizza three times....
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7 Minutes
The new mantra now is to create desire at scale: Prem Narayan
Advertising as we know it seems nearly dead. Brands are seen making more Instagram reels than 30-second commercials. The planning and strategy function in ad agencies must obviously keep step. As Prem Narayan, chief...
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3 Minutes
AI tools drive conversions with sharper targeting
BUY WORD: E-commerce drives 21 per cent of India’s digital ad market | Photo Credit: filadendron With digital advertising, marketers gained amazing reach. Now, with AI tools, we are at a stage where businesses...
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0 Minutes
A ‘crea-tea-ive’ symphony
Sunscreen wars spilled over into some opportunistic campaigns, but it was the tech-fuelled melodic ode to the ‘cup that cheers’ that wowed...
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2 Minutes
A wave of announcements – The Hindu BusinessLine
Bollywood actor Shah Rukh Khan speaks during a session titled ‘The Journey: From Outsider to Ruler’ at the World Audio Visual and Entertainment Summit (WAVES) 2025, in Mumbai | Photo Credit: – The first...
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1 Minute
GRT Jewellers launches a special campaign for Akshaya Tritiya
GRT Jewellers has launched a special sales campaign Akshaya Tritiya, titled ‘Akshaya Tritiya Celebration’. In Tamil Nadu and Pondicherry, the campaign will be called ‘Akshaya Tritiyai Kondattam’. In Andhra Pradesh and Telangana, the campaign...
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6 Minutes
How founders’ public personas impact their businesses
Recently, Nikhil Kamath of Zerodha publicly offered to intern — without pay — at Aravind Srinivas’s company Perplexity, to learn about the AI industry. Kamath had interviewed Srinivas on his YouTube channel, which has...
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3 Minutes
Challenging the platform monopoly model
The sheen is wearing off traditional ecommerce. For all their size and scale, platforms like Amazon, Flipkart, Zomato, and Swiggy are grappling with user fatigue, seller disillusionment, and a workforce walking a tightrope. Customers...
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3 Minutes
For Royal Canin, vet education is key to growing its business
Satinder Singh, GM India, Royal Canin “The entire market has transformed from when we first arrived in India,” declares Satinder Singh, GM India of pet nutrition company Royal Canin, which has just launched a global...
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3 Minutes
Brands cook up a storm with cricketers
Cricket is a passion for most Indians. So is food. Imagine marrying the two — the brand engagement can go up 10X. This IPL season has seen two such combos from brands that are...
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2 Minutes
Brand recall of IPL ads
IPL season is hotting up and the ad breaks are as interesting as the match play. But guess which ads are scoring? Men seem to recall auto ads while women seem to have higher...
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6 Minutes
To market marketing is the coolest job: Lara Balazs
To be at the company that actually markets marketing is incredible, says Lara Balazs, the new CMO of Adobe, the San Jose-based tech company that sells digital marketing solutions and posted revenues of $21.51...
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4 Minutes
Have you looked at your handbag or shirt for more than 10 minutes?
LAYERS OF MEANING: ‘Marilyn Diptych’ by Andy Warhol Whenever I am in London, I make it a point to visit the Tate Modern because its collection of art is amazing. During my recent visit,...
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3 Minutes
Making God’s own toothpowder & more
KP Bhavadasan, Managing Director of KP Namboodiri’s KP Namboodiri’s — the toothpowder company in Kerala famous for offering its flagship Dantadhavanachoornam product to Lord Krishna in Guruvayoor — turned 100 this year. But the...
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0 Minutes
Double whammy
Trump’s tariffs have heightened uncertainty among brands and advertisers...
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0 Minutes
The sound of silence
On the campaign trail...
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2 Minutes
Smart stoves and hobs for the YouTube cooking era
If you look at your living room, the TV has evolved from the old cathode-ray tube model to LED and a smart TV with a voice remote. But if you look at your kitchen,...
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5 Minutes
Confluence of creativity, marketing and AI
It was AI that dominated conversations at the just concluded Adobe Summit in Las Vegas, which saw over 12,000 attendees, largely from the marketing community. The 23rd edition of the glitzy conference, which is...
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4 Minutes
Is it going to be IPL or ‘Indian Digital League’?
Steve Jobs famously said, “You can’t connect the dots looking forward; you can only connect them looking backwards.” The same is true with technology — you never really know what’s happening; you only get...
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4 Minutes
Aamir tricks Ranbir – The Hindu BusinessLine
It’s the season of Holi, and IPL is not far behind. While the premier T20 tournament kicked off on March 22, brands are scrambling to use cricketers in their campaigns to leverage the two-month-long...
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4 Minutes
Flipping the coin just right
Reshma Budhia, CEO of Toss the Coin (TTC), joked with co-founder and Managing Director Jayan Narayanan that their 12-year-old marketing consultancy should work so well that it should make money even as they sleep. In...
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4 Minutes
Her choice – The Hindu BusinessLine
It has become de rigeur for brands to put out some strong positive messaging around women’s empowerment in the first week of March, and this year too there is the usual outpouring. A couple...
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3 Minutes
A foretaste of new flavours in global F&B
Fairs offer a fun way to gauge what’s trending. A walkthrough at Aahar 2025 in Delhi’s Bharat Mandapam gave one a whiff of what’s cooking and brewing in food and beverage companies around the...
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4 Minutes
She-commerce: Why women-led brands are different
Does gender play a role in entrepreneurship? Women have faced challenges of gender bias — both conscious and unconscious — for centuries. And they continue to build, facing these challenges. And that’s where I...
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4 Minutes
myTrident homes in on luxury furnishings for growth
It’s the opening day of Bharat Tex — the mega textile trade fair at Bharat Mandapam, in New Delhi. The attractively designed Trident pavilion is buzzing with visitors. The ₹6,808 crore home textile, yarn,...
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4 Minutes
India bets big on zero-waste fashion
India’s formidable array of craft traditions got full play at the just concluded Bharat Tex 2025, the mega textile trade show in New Delhi that showcased the best of Indian weaves to the world....
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3 Minutes
How the Beer Biceps controversy impacted influencer marketing
Charles Dickens sums up the Ranbeer Allahabadia episode quite well: “It was the best of times, it was the worst of times.” Both go hand in hand these days. Free speech and hate speech...
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3 Minutes
Rest & restore, Amazon style, at Maha Kumbh
This must be the busiest February for brands, who have been showering Valentine’s Day love, pulling out new activations at Mahakumbh, celebrating Shivaji’s birthday and then padded up for the Super Sunday India-Pak cricket...
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4 Minutes
‘Our intent is to be one of the largest FMCG cos straddling categories’
Ketan Mody, the COO of Reliance Consumer Products Ltd, the FMCG arm and a wholly-owned subsidiary of Reliance Retail Ventures Ltd, was in Chennai recently to announce the acquisition of the Velvette brand, which had...
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4 Minutes
What can brands learn from the Delhi elections?
Brands and political parties are about right positioning. Brand position is what you stand for and political position is the ideology you espouse. It is important to understand what defines localness and what defines nationalness....
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3 Minutes
The king of rock’n’roll lives on in Bad Nauheim
Bad Nauheim is a small town in Germany, with a population of just 33,000. It is a health resort noted for its salt springs. I visited this town recently, and was intrigued to see...
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3 Minutes
The new beauty playbook — science-backed skincare
Meghana Sundaresan, 24, a microbiology researcher, is extremely conscious of what she puts on her face, hair and body. Aware that she is acne prone, she peruses labels and looks at pH values and...
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3 Minutes
Art and BMW — from rolling sculptures to cultural partnerships
As you enter the India Art Fair grounds, a monstrous cement truck that has been repurposed into a piece of outdoor art, with bits and pieces of metal scrap, catches your eye. Inside, the...
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3 Minutes
Valentine’s Day and the ‘Uncle’ weapon
Come February and brands begin smelling of roses and romance. Even as Valentine’s Day fever is peaking with brands playing Cupid, Cadbury as usual gets the eyeball for taking a very different tack. Globally,...
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1 Minute
Digital grabs ad spends – The Hindu BusinessLine
India’s advertising industry grew by 6.3 per cent in 2024 despite macroeconomic headwinds; and, within that, digital advertising surged by a whopping 21.1 per cent, says the 9th edition of Dentsu India’s digital advertising...
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4 Minutes
Puma’s untamed creativity – The Hindu BusinessLine
The New Year seems to have put new energy into the ad world, which has given us lots of lovely work this past fortnight — from Absolut’s unlabel campaign, which encourages people to look...
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4 Minutes
A confluence of brand creativity
A golden rule in marketing, says brand consultant Giraj Sharma, is to go where the people are, and the numbers will follow. With 400 million people attending the once-in-144-year spectacle of the Poorna Maha...
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4 Minutes
Maha Kumbh 2025: Where faith meets technology
If Shehzad (the man accused of stabbing Bollywood actor Saif Ali Khan) had tried his stunt at the Maha Kumbh in Prayagraj, he’d have been identified, located, and apprehended faster than you can say 22436...
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4 Minutes
Trends 2025: Get set for alternative reality, otherhood, and a curator economy
The year 2025 could well be one of contradictions, going by the 11th edition of VML’s ‘The Future 100’ report, which pinpoints business and cultural trends based on a survey across 14 markets globally....
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3 Minutes
Unpretentious, earthy and comforting — brown is the new colour in town
The Pantone Color Institute has declared its colour of the new year 2025 — ‘mocha mousse’, an evocative soft-brown. When I first saw this lovely colour, it suggested cocoa, coffee and chocolate, and it...
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3 Minutes
Joker & Witch’s three Cs strategy to brand building
In a world filled with heavily funded start-ups that create noise by throwing money, how a small, cash-strapped jewellery and watch brand grew through frugal marketing makes for an interesting study. Joker & Witch,...
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4 Minutes
CES 2025 shows how AI will own the year
At the Consumer Electronics Show (CES), the influential tech event in Las Vegas that opens every calendar year and gives us a glimpse of trends to come, there was a flying car, a solar-...
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2 Minutes
Friendship and a filmi reprisal – The Hindu BusinessLine
Three guys in a convertible, off on a holiday. Reminds you of Dil Chahta Hai, perhaps? Or Zindagi Na Milegi Dobara? Phone maker Oppo’s new ad for its Reno13 smartphone series is more than a passing...
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1 Minute
Digital privacy and marketing – The Hindu BusinessLine
The Digital Personal Data Protection (DRDP) rules have been put out by the Indian government for public consultation until February 18, 2025. They can impact the digital and influencer marketing strategies of brands since...
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4 Minutes
Inside Reddit’s rising popularity in India
Whether it’s the inside story on Zepto’s work culture, or a British tourist’s take on India’s infrastructure, or the latest ‘tea’ on Bollywood celebrities, many of these viral discussions on platforms like X (formerly...
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4 Minutes
Branding 2.0: The art of seducing smart algorithms
I don’t know if it’s in 10 years, five, or sooner, but change is coming. And it won’t trickle in gently; it will sweep through like a wave, leaving behind an advertising industry stripped...
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2 Minutes
Cashmere calling – The Hindu BusinessLine
Newly launched uber luxury fashion brand Riccaro Corduso has unveiled a bold, stylish campaign called ‘Rise Above’, shot in Ladakh. Featuring international models, the brand film promotes the cashmere fabric with the mighty Himalayas as...
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3 Minutes
End-of-the-year reflections: Are we all just non-playable characters?
Luigi Mangione — a name that has sparked debates across the globe. The young man, hailing from a prominent real estate family in Baltimore, US, shocked the world when he was arrested for a...
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在哪裡可以找到最新的美元利率走勢?
最新的美元利率走勢 人們普遍預計聯準會將在周三為期兩天的政策會議結束時降息 25 個基點,市場定價的可能性為 97%。然而,真正的焦點將是聯準會將隨決定一起發布的最新經濟預測。具體來說,交易員將尋找中點來縮小範圍,該點顯示官員認為他們可以在明年降息的次數。 收益率差異縮小或收益率差距縮小往往會損害美元。這是因為,當有其他投資提供更高回報時,投資者不太可能願意持有收益率低於其他一組貨幣(例如十國集團其他成員)的貨幣。 美元利率走勢 幸運的是,仍然有很多理由看好美元。美國的經濟成長仍然強於大多數其他主要經濟體,美國的利率仍然顯著高於大多數其他國家。在過去十年的大部分時間裡,這些因素的結合幫助維持了美元相對於其他主要貨幣的強勢。 在哪裡可以找到最新的美元利率走勢? 然而,如果聯準會降息速度快於其他央行,這可能會對美元造成壓力。值得注意的是,歷史上美元與油價有著強烈的相關性,近期原油大幅下跌令美元承壓。但這不是長期趨勢,不應導致「美元熊市」的出現,從而拖累整個全球經濟。 發現最新的美元利率趨勢對於投資者、外匯交易者和企業至關重要,因為利率對經濟、貨幣估值和市場動態產生重大影響。多個權威可靠的來源提供有關利率趨勢的最新信息,幫助利益相關者根據美聯儲(Fed)的走勢和整體經濟形勢做出明智的決策。 聯準會官方網站是有關美元利率最新資訊的最可靠來源。聯準會定期發佈公告、新聞稿和會議紀要,概述當前的利率決定和未來預測。每年舉行八次的聯邦公開市場委員會 (FOMC) 會議尤其重要,因為它們決定聯邦基金利率,而聯邦基金利率會影響整個經濟的借貸成本。交易員和分析師密切關注聯邦公開市場委員會的聲明、政策變化和經濟預測,以預測未來的利率趨勢。 彭博社、路透社、CNBC 等財經新聞平台也提供美元利率的即時更新。這些平台不僅涵蓋聯準會的公告,還提供專家評論、市場分析以及利率趨勢如何影響各種金融工具(包括債券、股票和貨幣)的見解。它們經常採訪經濟學家和行業專家,提供政策變化的背景和解釋。...
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3 Minutes
A very happy new year, delivered to you in 10 minutes flat
As 2024 nears its end, many of you may be planning year-end parties to ring out the old and ring in the new. Or you may not have begun planning yet, because you like...
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5 Minutes
How Wonderchef became a handy assistant to home cooks
If you follow food vloggers on Instagram, you cannot help noticing the Wonderchef brand in their cooking videos — be it the cookware, the gas lighter, the Nutri-Blend mixer, or the coffee maker. The...
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2 Minutes
On the campaign trail – The Hindu BusinessLine
A seven-city roadshow, several high-decibel brand collaborations, scintillating trailers… Pushpa 2: The Ruleaced it not just at the box office but also on the marketing front. From Tata Tea to Uber to Beardo, brands rode...
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3 Minutes
Omnicom-IPG merger: How it will change the Indian ad landscape
Back in 2013, ad networks Omnicom and Publicis tried to merge citing technological threats. The feeling was that by combining their armoury, they could manage the digital wave sweeping the world better. That merger...
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4 Minutes
OHM, Colgate chants, to push more usage
Colgate-Palmolive MD and CEO Prabha Narasimhan had put in place a four-pillar strategy that has been successfully driving growth for the company in the last few quarters. The first pillar is growing category consumption...
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2 Minutes
On the campaign trail – The Hindu BusinessLine
Cosmetics brand Swiss Beauty’s campaign #SajDhajKe celebrates the new-age bride who confidently takes charge of her big day — from directing decorators, helping her friends with makeup and juggling professional calls, even as she...
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9 Minutes
Marico’s well-oiled digital play
Consumer goods major Marico Ltd made a strong play in digital a few years ago with a string of acquisitions. This has emerged as a strong pillar of growth for the group, complementing its...
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6 Minutes
Our competitive advantage is that we are from the East: Takeshi Sano
Takeshi Sano, who took over as CEO of Dentsu Japan in January this year and will soon assume an additional role as deputy global COO of the network, was in India recently. The go-getting...
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3 Minutes
Leopard prints and the animal instinct
I have been in three big cities over the past month — Mumbai, Bengaluru, and Madrid. In all three, I have observed the resurgence of a timeless fashion trend — women attired in leopard...
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3 Minutes
Quick commerce’s disruptive digital distribution
Quick commerce is highly disruptive and, with multiple triggers for strong growth over the medium to long term, it’s all set to impact India’s FMCG and retail ecosystem in a big way. In FY24, India’s...
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4 Minutes
Myntra’s mantra for wooing Gen Z
A year ago Myntra launched FWD — short for ‘Forward’ — its dedicated Gen Z offering. Three months ago it launched The Ultimate Glam Clan, a creator programme on the Myntra app, which already...
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6 Minutes
‘The South is a vibrant market for WPP’
The WPP group, which comprises a host of agenciessuch as VML, Ogilvy, Group M, and Burson — spanning creative, media, PR, and digital, among other segments — recently opened its third campus in India...
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5 Minutes
Rejuvenating the millet market in rural India
B Dayakar, CEO of the ICAR-Indian Institute of Millets Research’s Nutrihub, insists it’s a misconception that millet consumption is low in rural areas. Traditional grains have not lost their appeal at all, recent research...
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3 Minutes
Diwali ads: Breaking the tradition of festive tropes and formulaic scripts
Diwali ads are generally high in sugar. As in, 95 per cent range from bad to very bad. The basic formula is to weave some soppy, sugary narrative around the USP; these days there...
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2 Minutes
What’s new in pop culture
Culture collective Kommune’s insights vertical, Stumble, has released its first culture report, ‘Consumed: A Deep Dive Into Consumer Culture In India’. The report aims to help brands, students, collectives, academics, organisations, and pretty much...
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2 Minutes
On the campaign trail – The Hindu BusinessLine
Ethnic clothing brand Sabhyata, which produced a lovely festive campaign in 2022 featuring Sheeba Chadha, is back this Diwali with another heartwarming ad — this time celebrating motherhood. The advertisement features a young mother...
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6 Minutes
For Dentsu Creative, the big focus is on digital-plus-plus
“Every day sees a new trend,” declares Amit Wadhwa, CEO, South Asia, Dentsu Creative, a self-declared “impatient soul” who craves constant action. Well, the creative industry, which has been transforming hugely, is certainly yielding...
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3 Minutes
The secret sauce behind ITC’s enduring restaurant brands
This October, ITC Maurya gave a taste of its seven-year-old progressive South Indian gastronomy brand Avartana to Delhi-ites as it opened the restaurant in its flagship hotel. At the preview, the playful and magical...
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3 Minutes
Brand expertise and heritage bubbling in a moka pot
When I visited Spain last month, my wife and daughter had only one ask of me. “Bring back a Bialetti moka pot.” I searched for it in Madrid and finally found it at El...
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2 Minutes
Ads ooze Diwali fervour – The Hindu BusinessLine
Home Centre’s Diwali campaign is centred around gifting items that elevate the beauty of a home. The digital-first campaign ‘Speaking Gifts by Home Centre’ shows highly aspirational home products, even as the storyline plays...
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1 Minute
Taking desi flavours to the US – The Hindu BusinessLine
Customers in the US can look forward to more Indian flavours on store shelves. Ahead of Diwali, Walmart is making available popular Indian food and snack products in that country. It is taking products...
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4 Minutes
New venture Zerofifty from ad veterans wants to simplify the agency model
When three advertising veterans with a distinguished body of work band together to start a new venture, you sit up and take note. Former Lintas and Tilt Brand Solutions executives T Gangadhar, Shriram Iyer...
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4 Minutes
Get rich or die trying: A marketer’s guide to day trading
What keeps housewives, college students and corporate leaders glued to screens from 9.15 am to 3.30 pm on days the stock market is open? And what lessons are there in this for marketers? Middle-class...
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3 Minutes
Why co-ord sets are still trending comfortably
In the post-pandemic world, all of us had crawled out of our work-from-home caves in pyjamas, and realised that we may not need to look so put together anymore. Comfort became top priority. Suddenly,...
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4 Minutes
On the campaign trail – The Hindu BusinessLine
Festive season is here — the time when brands up their creativity and pull out sparkling ideas. It’s also the season of giving, and many of the campaigns are full of purpose and tug...
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5 Minutes
Dharams and the Kandee Factory
It was a pitch fest of the Keiretsu Forum Chennai in late 2018, and Anusha and Mahesh Dharam were understandably nervous as two of their earlier pitches for venture funding hadn’t met their mark....
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4 Minutes
Are books better gifts than chocolates?
The Puja and Diwali festive season is just ahead. This is the time of the year when many of us will think about gifting. We love receiving and giving gifts, because they are symbols...
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4 Minutes
How The Baker’s Dozen is flouring India with its sourdough offerings
The breakfast bread that India consumes is evolving — from the unhealthy white and brown loaves, there has been a shift to multigrain, atta and now millet bread. But a small chunk of India...
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5 Minutes
‘Building a strong personal brand is about showcasing your authentic self with humbition,’ says Landor’s Lulu Raghavan
Brand and design evangelist Lulu Raghavan has just released her book Go Further, Faster, which is about professional growth and the importance of personal branding. The articulate and charming Raghavan who lives by the...
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2 Minutes
Farmery introduces cow and buffalo ghee for new generation
Farmery, a direct to consumer (D2C) disruptor redefining the consumer experience with fresh, organic food through its farm-to-fork ethos, has launched cow and buffalo ghee. These offerings, set to be available this month, embody...
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5 Minutes
QSQT: Quick se quicker tak
“Jack be nimble, Jack be quick Jack jump over the candlestick” Who would have imagined this early 19th century nursery rhyme was actually about the Indian quick commerce (q-commerce) scenario in 2024? Just joking,...
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4 Minutes
JK Tyres ‘Levitas Extreme’ powers speed demons on the race circuit
One advertisement tagline that has stuck on for years is JK Tyres’ ‘Total Control’. Over the weekend, tyres developed by the Singhanias-owned tyre major powered speed demons as they roared across the 3.5km long...
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4 Minutes
The business of ‘going-out’ has options galore
“This generation is an experience-seeker,” says brand consultant Sanjay Sarma, describing how, for the average 20-something in Delhi, a routine evening out means catching a gig at a place like SOCIAL or a musical...
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4 Minutes
On the campaign trail. – The Hindu BusinessLine
This fortnight has been marked by two films with standout storytelling that tugs your heartstrings. Brands are also gearing up for festive times ahead with bold campaigns. Pure nostalgia Snacking brand Chitale Bandhu, known...
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4 Minutes
Dark patterns and digitally conscious products
A recent report released by the Advertising Standards Council of India (ASCI), in collaboration with Parallel, a product design studio, highlights the use of deceptive patterns by many leading Indian apps. This study is...
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4 Minutes
D23 dazzles with tantalising reveals and Disney magic
“Where else can you be 50-year old, wear Mouse ears or dress as your favourite Disney character and be free to be a child again, without being judged!” exclaims Corey Wylde, looking at-home, dressed...
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4 Minutes
On the Campaign Trail. – The Hindu BusinessLine
The monsoon is still active across India, and equally it has rained campaigns. After a brief dry spell, brands have found their muse in Independence Day, finding different ways to pay ode to the...
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1 Minute
Ad Club launches The TAC Academy
The Advertising Club has forged a deal with the Institute of Practitioners in Advertising (IPA) to offer global courses at special prices to its members under the aegis of The TAC Academy. The Ad...
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1 Minute
Stitching up big growth – The Hindu BusinessLine
India’s $130 billion lifestyle market, with fashion accounting for nearly 80 per cent and the rest beauty and personal care segment, is expected to grow at 10-12 per cent CAGR, to reach $210 billion...
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5 Minutes
A ‘Hearty’ addition to the exploding pet food market
Furry companions never had it so good. Till a few years ago, you could count the number of pet food brands on one paw, with Pedigrees and Whiskas from Mars International having a big...
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3 Minutes
Z for Zari: Threads of aspiration
(A-Z: This series of light hearted explorations on familiar objects from everyday life dear to the urban Indian middle class looks at how they shape our wants & desires and ultimately make us who...
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1 Minute
ITC Grand Chola to host award-winning chefs for an evening of pan-Asian culinary delights
When two award-winning chefs get together it’s bound to be an unforgettable evening of gastronomic delight. ITC Hotels is bringing Chef Pam Pichaya Soontornyanakij of Bangkok’s Potong Restaurant, which boasts a Michelin star, in...
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5 Minutes
ITC Grand Chola’s brand new ‘Cholatail’ menu piques the palate
The Chola dynasty and its nearly 1,500 year rule over southern Indian and southeast Asia is legendary. There was an outpouring of nostalgia when the movie Ponniyin Selvan, depicting the early life of Chola prince...
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5 Minutes
How SUGAR is spicing up the cosmetics market
The festive season is around the corner, with Raksha Bandhan, Janmasthami, Onam starting it all off. So is the beauty season. It’s the time when Indian women start to deck up in festive finery...
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3 Minutes
Y is for Yoga mat: A supportive friend who has your back
Yoga, an ancient practice that originated in India over 5,000 years ago, was traditionally limited to yogis or individuals deeply immersed in spiritual pursuits. Yet, it was not until the West appropriated this practice...
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1 Minute
An adman and a philanthropist
It’s said that the good that people do lives on long after they are gone. In the case of advertising doyen and philanthropist Shambhu Venkatrao Sista — better known as Bobby Sista — the...
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3 Minutes
On the campaign trail – The Hindu BusinessLine
Brands are chasing their own pot of gold at the Olympics, piggybacking on athletes and unleashing campaigns that highlight their grit and determination. But several brands without clear endorsement deals that tried moment marketing...
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3 Minutes
A tale of two brands reviving our grandma’s pots and pans
At 35-year Lisha Vineeth’s home in Kochi, dishes like rasam, avial and kaalan simmer in traditional red earthen pots. She is all set for this Onam, with a range of brass urulis, chombus, and...
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5 Minutes
Brands pack their bags for the Olympics
With the Paris Olympics 2024 set to kick-off on July 26, a contingent of 117 athletes will represent India at the Games, carrying the hopes and dreams of the entire nation on their shoulders....
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3 Minutes
The Olympic torch can shine a light for marketers too
Later this month, the 2024 Olympic Games will open in Paris. For 19 days, millions of people across the world will be in front of their televisions, watching beautiful displays of the human body,...
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6 Minutes
How brands that defy conventional wisdom come out tops
A surprise recent success in the energy drinks category in India is Pepsico’s Sting which has upstaged Red Bull, capturing 90 per cent of the market share within just six years of its launch....
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4 Minutes
On the campaign trail. – The Hindu BusinessLine
A noticeable trend this fortnight was the growing number of brand campaigns created by independent agencies outside the networks or films created in-house by companies. Fix it with AI OPPO India’s new campaign,‘Your Everyday...
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3 Minutes
W for Washing machines: Spinning change in homes
A-Z: This series of light hearted explorations on familiar objects from everyday life dear to the urban Indian middle class looks at how they shape our wants & desires and ultimately make us who...
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3 Minutes
V for voltage stabilizer: The behind-the-scenes hero
In the bustling households of India, where every appliance tells a story of utility and aspiration, there lies an unsung hero — the voltage stabilizer. Imagine entering a lively middle-class home: the aroma of...
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4 Minutes
Can tech make you a better athlete? Yes, but…
With India’s triumphant T20 World Cup win, the ongoing UEFA European Football Championship and Tour de France, and the impending Paris Olympics, I had to do a ‘sports’ column this time. On how tech...
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3 Minutes
On the campaign trail – The Hindu BusinessLine
It was a dull fortnight for ad commercials — perhaps due to the confusion created by the new self-declaration certification norms. Some works of new brands, however, caught the eye. Timing it sweetly Max...
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1 Minute
Adrian Mendonza joins Rediffusion – The Hindu BusinessLine
Adrian Mendonza has joined Rediffusion as a senior national creative resource. He will oversee creatives for the agency’s North India operations. He will be based in Delhi. Mendonza, who most recently led creative with...
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0 Minutes
Cheil X’s new visual identity
Cheil X, part of Cheil SWA group, has adopted a new visual identity and philosophy which takes its muse from the agency’s Korean heritage. Cheil X is an independent full-service agency under the Cheil...
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4 Minutes
Cricket’s exciting global knock captained by ICC
In February 2011, when the ODI World Cup was on, a friend who heads the South Asian operations of a Dutch tech company had some visitors from the Netherlands at his office. Coincidently the...
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5 Minutes
‘It is time we manufacture vertical TV sets’ says Ram Madhvani
Think Ram Madhvani and most people would instantly recollect Sushmita Sen’s Aarya or Neerja — the sensitive biopic on the brave flight purser. But for ad folks, Madhvani is synonymous with the sparkling Happydent...
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5 Minutes
At 75, Cycle Agarbathi has fragrant ambitions to be India’s complete puja room companion
“India has been praying for years with Cycle brand agarbathies, and now the brand aims to be the country’s puja room brand,” declares Arjun M Ranga, Managing Director of N Ranga Rao & Sons,...
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4 Minutes
Coimbatore’s South Indian food sambar, dosas and filter coffee
My wife and I were in Coimbatore recently. While in this city, there is a place that I will never miss visiting. The legendary Annapoorna Hotel. This time, I ate at three of their...
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3 Minutes
The beautiful future of creativity
In a world where creativity is facing an imminent threat from AI, data and technology, Cannes Lions 2024 has been a celebration of creativity powered by these very seeming threats. AI, data and technology...
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2 Minutes
Vignettes from the French Riviera
As ad folk networked alongside the azure blue Mediterranean sea, sunny beaches and glamorous yachts, the talk that dominated the festival of creativity this year was all about AI, Olympics and the role of...
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2 Minutes
On the campaign trail – The Hindu BusinessLine
Day marketing dominated the ads of last fortnight with Father’s Day eliciting a rush of campaigns. Pride Month and World Music Day came in for brand love too. Ode to those who do more...
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3 Minutes
U is for Uniform: The great leveller
The moment you think of a uniform, the first image to enter your mind would be a school uniform. You immediately see rows of children standing for morning assembly, with their teachers reprimanding them...
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1 Minute
Retailers report sluggish demand in May
Retailers witnessed sluggish demand in May amidst elections, but are betting on a better second half. May sales were mostly led by essentials and consumer durables, including a strong demand for cooling products. According...
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1 Minute
Disney+ Hotstar: Launches pause ad feature for Connected TV feed
Disney+ Hotstar has launched an advertising feature for pausing ads exclusively for its Connected TV (CTV) feed, making it the first platform in the country to introduce this cutting-edge format. . On average, users...
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3 Minutes
T is for TV: The tale of the idiot box
If there’s one object that has revolutionised the Indian middle-class living room, it’s the television — also known as the “idiot box”. More than just an appliance, the TV became a window to the...
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3 Minutes
Zomato’s healthier options: Now what?
Food delivery app Zomato recently introduced a new feature that suggests “healthier options” when customers select food items. For instance it will suggest roti, instead of naan, and if you are hovering over a...
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4 Minutes
Goafest 2024: Rise of joyful surrealism, adaptability and de-influencing
Is the ad and media community adapting to disruptive changes fast enough? The onslaught of technology, new consumer behaviours, changing equations with clients who increasingly treat them more like vendors than old partners, the...
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4 Minutes
Transcom thinks its CX centres are gold mines for brands
At any given point if you log into social media platforms, you will see people ranting about the customer service of some brand or the other. It is the biggest pain point for organisations...
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2 Minutes
ITC Grand Chola to feature curated heirloom rice cuisine
ITC Grand Chola has organised a gastronomic celebration at Madras Pavilion to commemorate World Environment Day. The event will feature a curated selection of heirloom rice cultivated through time-honoured farming techniques. The team of...
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4 Minutes
As right as rain – monsoon inspired marketing ideas
My wife and I were travelling in Meghalaya a few weeks ago. We visited Shillong and then we went to Cherrapunji in the East Khasi hills. These were mesmerising locations, with stunning caves, waterfalls...
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2 Minutes
Brands and billboards: Will marketers rethink outdoor advertising?
The Mumbai billboard crash has shaken up the advertising industry. Will brands be reluctant to spend on the outdoor medium now? Even as the Brihanmumbai Municipal Corporation (BMC) seeks structural audits on hoardings, most...
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1 Minute
Masterclasses at Goafest – The Hindu BusinessLine
The 2024 edition of the ad and media festival Goafest will see a lot of focus on skilling and training. Goafest has entered into a strategic partnership with D&AD, an organization representing global creative,...
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3 Minutes
On the Campaign Trail – The Hindu BusinessLine
This fortnight a print ad overshadowed all the TVCs, becoming the talk of the town. As IPL draws to a close, cricket continued to be a big theme. Clever bites Interiors Platform Homelane put...
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7 Minutes
We can maximise the opportunity with our different brands, says Tanishq CEO Ajoy Chawla
It’s a rainy morning in Chennai, unusual during the peak heat of May. Ajoy Chawla, the CEO of Tanishq, is on a quick trip for a market visit to the city. In this interview,...
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3 Minutes
S is for Suitcase: Revolutionising middle-class travel
With its adjustable handle, trolley wheels and lightweight exterior, the suitcase evokes style, and more importantly, the dream of a destination. With it by your side, you could be visiting a relaxing beach to...
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4 Minutes
Lux: A hundred-year-old secret – The Hindu BusinessLine
How to manage the marketing communication strategies for a brand that is sold all over the world? I do a session titled ‘Adopt, Adapt, Create’ at B Schools and it stimulates some healthy discussion...
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3 Minutes
The changing tone and language of job ads
Meet anyone in the recruiting industry and the constant lament is how finding the right-fit candidate is very tough. Could it be the fault of the job ads they are putting out? The style...
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3 Minutes
S is for Scooter: A ride back to the future
If there’s one object that symbolises the Indian middle-class pre-liberalisation, it is the scooter for sure. Scooter was not just a typical two-wheeler for the middle class, it gave wings to the middle-class dream....
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4 Minutes
On the campaign trail – The Hindu BusinessLine
Advertisers love mothers — after all they wield undue influence in the shopping decision. Millions of ads have been made portraying mothers recommending everything from tea to detergent. So it’s hardly surprising that on...
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5 Minutes
The rise and rise of deepfakes in India
A few days back, an AI-generated video featuring Mamata Banerjee made waves on social media, prompting the killjoy Kolkata Police to send a warning to the creator — which made it even more popular....
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4 Minutes
Brands keep time in so many interesting ways
I recently began using a Mont Blanc Meisterstück fountain pen. It is a pleasure to write with, and its overall look and feel is so beautiful. Whenever I write with this pen, I feel...
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2 Minutes
Goafest is back — with a new theme and location!
Goafest, the premier event of the advertising and marketing community is back — but this time in Mumbai. The Advertising Agencies Association of India (AAAI) and The Advertising Club have chosen the theme —...
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1 Minute
Rethinking sizes – The Hindu BusinessLine
When the shoe does not fit, it’s time to rethink size measures! And that’s what is happening in India. There may soon be a new sizing system called ‘Bha’ to measure footwear for Indians....
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3 Minutes
R is for remote: The clash for control in the middle-class melodrama
In a world where convenience reigns supreme, the evolution of technology has led us down a path where every aspect of our lives is meticulously controlled by a single, omnipotent device: the remote. The...
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4 Minutes
On the campaign trail. – The Hindu BusinessLine
The advent of summer has seen brands at their light-hearted best. Quirky scenarios and humorous dialogues are being used to deliver summer laughs and the brand message. The cool Waah moment Ice cream brand...
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5 Minutes
How the blended model is working for DDB Tribal
It’s been ten years since the DDB Group bought out 22feet, a fast growing independent digital agency (named interestingly after the size of our small intestine to denote its gutsiness) and merged it into...
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4 Minutes
Lok Sabha elections 2024: Young turks on social media
With just a few days to go for the first phase of #GeneralElections2024 to begin, every politician worth his salt or her sugar is out campaigning. Physically and virtually. In this column, I’ll explore...
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3 Minutes
In its 125th year, McDowell’s joins the single malt party with a wine-forward batch
There was homage to history. There was homage to grapes and wine and misty hills. There was homage to Indian capability. Last week, when the world’s largest selling whisky brand, McDowell’s, launched a single...
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6 Minutes
On the campaign trail. – The Hindu BusinessLine
The start of the financial year has seen brands get off to a great start with several good campaigns flooding the screens. Some of these, like Ariel, are annual iterations — a nice touch,...
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7 Minutes
Aligning people, purpose, passions and profit
It’s just over a month since Babita Baruah took charge as the CEO of VML India. For Baruah, who was leading WPP’s Ford business for several international markets and serving as executive director of VMLY&R,...
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4 Minutes
P is for Pressure cooker: The quintessential icon of the great Indian kitchen
As symphonic as the ‘tring-tring’ of the telephone, and the ‘ding dong’ of the doorbell, is the whistle (Seeti) from a pressure cooker in an Indian home. The trademark sound accompanied by the noise...
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4 Minutes
Broken glass, expensive bananas and moment marketing
My favourite marketing moment of the recently concluded Tata Women’s Premier League (WPL) came when Ellyse Perry, playing for team RCB, hit a huge shot that broke the window glass of the Tata Punch.ev...
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4 Minutes
The magic formula of celeb-owned brands
Guess who is hitting the jackpot on India’s start-up street? Their films might be hit or miss, but Bollywood celebrities are finding huge success with the brands they are co-creating. Take Katrina Kaif, who...
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Aman Mannan and Shitu Pail join as NCDs at Publicis
Publicis India is ramping up its creative leadership. It has appointed Aman Mannan and Shitu Patil as joint National Creative Directors (NCDs). The duo will lead the creative vision for all brands at Publicis...
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